Daisy is a multidisciplinary storyteller with expertise spanning Writing, Communications, and Creative Direction, shaping narratives across fashion, culture, and media.

Born and raised in the shires, she has lived and learned in London, immersing herself in the creative industries for over four years. With a multidisciplinary approach to storytelling, brand strategy, and communications, Daisy’s expertise extends across writing, PR, art direction, event curation, and production—crafting narratives that leave a lasting imprint.

Rooted in a deep fascination with people and human behaviour, her work is informed by youth culture and a commitment to impactful, culturally resonant storytelling. Whether curating events, developing press strategies, or producing editorial and commercial content, she remains tuned into the nuances that shape culture and conversation.

During her time as Marketing & PR Manager at Cult Agency, Daisy’s commercial work earned recognition from The Drum and Beauty Matter, driving billions in press reach. Notably, her press strategy for Metaverse Beauty Week generated over 3 billion in press reach, secured 250+ pieces of editorial coverage, and reached audiences in over 50 countries.

Beyond agency life, Daisy is a contributing writer to high-end fashion magazines, including PAP Magazine, The Wow Magazine, and Mission Statement Magazine, where she merges storytelling with her love for editorial and print.

Daisy’s commercial portfolio is available upon request.